Retail Environment
Graphic Design
Quick Facts
Timeline: 5 Weeks
My Role: Graphic Designer
Tools: Photoshop, Boxup, Illustrator, Vista Print, Google Drive.
AVNS's previous retail location had its lease expiring, prompting a move to a more upscale area and transforming its store into a boutique experience. I created the branding for this new location, also designing store graphics, signage, and various labels and boxes to enhance the upscale atmosphere.
Defining Scope
With the new location opening quickly approaching, we had to prioritize what needed to be done by the grand opening and what could wait until shortly after. We decided the storefront sign, window decals, wall decals, gift boxes, direct-mail grand opening invitations, and some product label updates took priority. Other tasks, such as additional product labels, mirror decoration graphics, and logo variations, could wait until after the store opened.
Creation of Graphics
I started by creating the logo for the boutique, incorporating a floral element used in the brand's signature soap. The owner loved the initial design, and after minor edits, we finalized it. I then created graphics for the windows, walls, and packaging based on the provided specifications. Additionally, I prepared direct mail postcards for the grand opening, found budget-friendly printing and mailing options, and got everything ready for the owner to send out.
Troubleshooting & Meeting Deadlines
We encountered minor issues with incorrect specifications from the vendors for the door and wall graphics, but we confirmed the correct files and resolved these before the opening. Additionally, there was a slight problem with the direct mail platform not accepting my design files, which I resolved by working directly with the platform. This allowed the owner to simply hit print. We even managed to complete an extra product update project and have it ready before the new location opened.
The End Result
The grand opening was a big success, with many customers complimenting the boutique's beautiful and inviting atmosphere. They loved the new look and feel of the store. The owner was thrilled with the design process, expressing her appreciation for how I ensured everything was on brand and on time. She was particularly impressed with how I handled the setup and resolved any issues, making the transition smooth.